kelp-beds blog

The Science of Marketing Bioresearch Brands.

kelp-beds blog

Can Your Life Science Website Be Visionary and Still Get Down to Business?

By Karan Cushman | Feb 21, 2017

How to serve your customer’s immediate needs while still sharing your brand’s greater purpose If you are simply focused on the nuts and bolts of selling, you may be missing an opportunity to build a meaningful brand that will elevate you above the competition. Sharing your larger vision can set your Life Science company apart. Of…

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Great Taglines Stem From Strong Brand Positioning

By Karan Cushman | Jan 9, 2017

Creating a meaningful tagline that distinguishes your life science brand from others in the category begins with brand positioning. Why You Need a Powerful Tagline It’s surprising how many life science companies do not have a distinguishing tagline, because creating an intelligent tagline is key to branding success. Taglines can inspire customers and potential customers while…

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Marketing Essentials

Marketing Essentials for Up-And-Coming Brands

By Karan Cushman | Dec 6, 2016

An explosion of new tools is making it easier than ever to connect with your audience. But are all of these new toys marketing essentials? We don’t think so. Today, bioresearch brands have so many ways to connect with potential customers and supporters that you can’t possibly use them all. But which ones are right for those…

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Design Power: How Typography Creates More Memorable Communications

By Karan Cushman | Nov 14, 2016

Typography is much more than choosing a corporate font. It is the art of arranging text in a way that is both arresting and engaging. Done well, typography can make your next Biomedical, Biopharma or Life Science marketing campaign easier to read, relate to and remember. Here’s how typography can make your Bioresearch Brand communications more memorable: Well…

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How 3 Organizations Use Patient-driven Marketing Campaigns to Build More Enduring Brands

By Karan Cushman | Oct 17, 2016

From big pharma to nonprofit biomedical groups, more bioresearch brands are turning to patients to create meaningful marketing communications. The nature of bioresearch—something that is done in protected labs, far away from the public eye—can also separate it from the very patients it is designed to help. By reconnecting your work to the patients it benefits, your bioresearch organization can…

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5 Ways to Get Your Bioresearch Brand’s Digital Content Noticed

By Karan Cushman | Oct 5, 2016

You’re generating content regularly. You’re choosing strategic focus keywords and writing with SEO in mind. But you’re still competing with a lot of other stuff. Here are 5 quick tips for getting your digital content noticed by the right people more often. It’s pretty clear the marketing world has discovered the power of content. That’s why there’s…

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