kelp-beds blog

The Science of Marketing Bioresearch Brands.

Mission, Vision, and Values: Who’s on First?

By Karan Cushman | Oct 27, 2018

Defining the elements of a meaningful health science brand To be successful in today’s competitive health science market, company leaders must define what their brand stands for, what their goals are, and how they plan to reach them. Unfortunately, common terms used during this process—purpose, mission, vision, values, etc.—do not have clear definitions that are…

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Cushman Creative Receives Highest Industry Honors from Hermes Creative Awards for Its Infographics and Identity Work

By Karan Cushman | Jul 24, 2018

Port Clyde, Maine – Cushman Creative, a design agency specializing in biomedical and life science marketing, was honored with a 2018 Platinum Hermes Creative Award for the infographics featured in its Kelp-Beds blog. This platinum award is the organization’s top honor. The agency also received an honorable mention for its logo identity work for the…

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Custom infographics win your brand attention, business, and recognition

By Karan Cushman | Jun 20, 2018

Marketing best practices are a moving target, but custom infographics still offer benefits for any health science brand. Custom infographics are a serious commitment for any business. They take time, money, and brainpower to create. We even know a few creative agencies who’ve tried to use them in their own content marketing and given up.…

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How to Build a LinkedIn Profile that Drives Life Science Business

By Karan Cushman | May 14, 2018

A good LinkedIn profile helps your audience “know, trust, and like” you. A great one encourages them to do business with you. What’s the difference? Hint: More about them. Less about you. When it comes to social media, LinkedIn is by far the most effective channel for the life sciences and healthcare industries. And while…

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marketing mix

Why Print Marketing Still Matters

By Karan Cushman | Mar 5, 2018

Print marketing is far from dead, but its role is changing for life science organizations. Today you can reach any audience more effectively with the right mix of print and digital. The growth of the digital world is creating intense pressure to stay relevant. If you’re like most teams, you’ve probably been feeling that urgency…

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Eddie's Attic Hurricane Relief Concert We Are One

Cushman Creative wins gold design award for its We Are One poster supporting hurricane relief

By Karan Cushman | Mar 1, 2018

The winning design helped legendary Atlanta-area music venue, Eddie’s Attic bring music lovers together for a good cause. PORT CLYDE, Maine – March 1, 2017: Cushman Creative, a design agency specializing in quality of life marketing, was honored with a gold 2017 MarCom Award for a poster announcing a hurricane relief concert hosted by Eddie’s…

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