kelp-beds blog

The Science of Marketing Bioresearch Brands.

kelp-beds blog

Is Your Website Market Smart?

By Karan Cushman | Apr 12, 2011

Here’s some quick advice for determining if your biotech brand’s website is market smart. Successful biotech brands foster emotional connections with their audience. And although the interface between your website and a potential investor or an existing consumer is a computer screen, it’s still an opportunity to make a personal connection with those in your…

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6 Top Twitter Tips for Biotech Brands

By Karan Cushman | Mar 19, 2011

Twitter can have an immense impact on your biotech company’s image, growth, and sales. Daniel Alder shared a list of 21 Twitter tips for an article for Forbes.com. Here’s a quick summary for using Twitter to grow your biotech company with these 6 tips:  1. Viral Marketing With Twitter you can use viral marketing to…

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