kelp-beds blog

The Science of Marketing Bioresearch Brands.

kelp-beds blog

nonprofit podcasting

The benefits of nonprofit podcasting (and how to get started)

By Karan Cushman | Aug 8, 2017

Nonprofit podcasting offers a powerful way to connect with your donors one-on-one through one of the most effective forms of communication–sound. In the office, in the gym, or on the go, more people are listening to audio content. And that includes your donors. Compared to video, nonprofit podcasting offers much easier entry, higher efficiency and significantly lower…

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Personalized Marketing

Personalized Marketing Gives Life Science Companies the Edge

By Karan Cushman | Jun 3, 2017

Personalized marketing is generating superior returns. Here are 3 reasons why life science marketers don’t want to miss out. Personalized marketing isn’t very common in the life science industry yet. As a result, there are significant — and untapped — opportunities for early adopters. All you have to do is connect your prospects to the right resources and information at…

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Life Science Brand Building: The Power of the Sales Sheet

By Karan Cushman | May 16, 2017

Strategy documents can be hundreds of pages long. But what’s most important about your life science brand should said in just one: the sales sheet. A sales sheet is a simple, yet powerful document. It tells your audience why your brand matters. At the same time, it builds consensus among leadership inside your organization. Whether it’s a product…

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Using Data to Improve Life Science Marketing

Using Data to Improve Life Science Marketing

By Karan Cushman | May 3, 2017

Why data should be driving more of your life science marketing decisions Data provides insights that drive better decision-making, and Life Science marketers that know how to translate it into action are much more likely to see positive results. According to Bain & Company, companies that use data to make choices about how to operate are:…

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Life Science Startup

Life Science Startups: How Much Branding Do You Need?

By Karan Cushman | Apr 8, 2017

Life science startups need great branding even more than the big boys do. Branding isn’t typically the first thing life science startups think about when launching a company. You may just be starting your research. In many cases you don’t even have a product yet, or are just trying to get to trials. So why is…

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Planning for Promotion: 6 Ways to Get More Mileage Out of Your Life Science Marketing Content

By Karan Cushman | Mar 27, 2017

As marketing experts we know its not enough just to create content. Your Life Science organization needs a promotion strategy for getting the most ROI from its content marketing efforts. That means planning for promotion. In a study of over 600 marketing professionals: 65% said they are creating blogs 64% are producing case studies and/or white papers 47%…

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