Clear and easy messaging can inspire creativity and empower internal teams towards your business goal. Before handing your next campaign or product launch strategy off to your internal marketing communications team or your external agency, be sure you firm it up into a Messaging Platform that will give them a framework for success. A Messaging Platform…

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Help your biomedical group take the right steps towards creating a healthy social media plan.  Technology may be moving faster than the speed of light but it doesn’t have to leave you behind. Here’s a guide to help your biomedical group get serious about creating a healthier social life in 2013. Why Is It Important…

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Working to improve your website’s content strategy? The right links can make a big difference for your Biotech Brand. Here are the 15 most heavily traveled healthcare websites based on traffic from a global and national rank.  1. Yahoo! Health Medical dictionary, disease symptoms and treatments, resources for healthy living, and information on drugs and medicines. 21,500,000…

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A successful fundraising campaign should begin with understanding you choices and include a clear communications strategy. Charlotte Laurent-Ottomane and De’Ann Weimer from nvestcom.com wrote an insightful article about fundraising strategies. Below is my summary of their most important tips for building a communications plan that is relevant to biotech companies. Raising capital is a necessity…

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Make sure your biotech company’s newsletter, annual report, or magazine is taking advantage of the opportunities online, as well as catching the attention you deserve. Many healthcare magazines these days are being placed online. And those biomedical organizations that are following suit are gaining wide-spread exposure from online audiences. As a result they enjoy higher…

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