How Mobile Technology Is Improving Patient Health.

The healthcare industry is on the brink of a new era and as their systems evolve, biotech medical professionals around the world are using mobile devices to deliver greater patient care. Edna Boone from mHIMSS, a non-profit devoted to the improvement of health through technology wrote an article for Mashable.com. Here’s my summary of her…

Read More

Designing a Positive Online Experience for Patients

The overall experience of a patient browsing you site can determine how they feel about your biotech brand when they leave, and whether or not their experience was gratifying and positive enough to return. In order to ensure a customer is getting exactly what they came to your website for, you need to know where…

Read More

Is Your Website Market Smart?

Here’s some quick advice for determining if your biotech brand’s website is market smart. Successful biotech brands foster emotional connections with their audience. And although the interface between your website and a potential investor or an existing consumer is a computer screen, it’s still an opportunity to make a personal connection with those in your…

Read More