Strategy Archives - Cushman Creative

Pragmatic Marketing Delivers Real Results

Is “pragmatic marketing” a new craze, or just good common sense? “Pragmatic marketing” is a term we’ve been hearing a lot lately. People seem to think it’s a new concept, or even a “strategy shift.” The basic idea is to focus your efforts on marketing decisions and actions that are useful in practice, not just in…

Use design thinking to win more business and support

How you can drive profits by putting people first More and more, design is at the forefront of modern business. Fortune 500 companies are making big investments in it and creating new profit opportunities by applying the mindset and process of design, known as “design thinking.” This philosophy uses the designer’s sensibility and methods to…

Cushman Creative Wins Platinum MarCom Award for “Trapelo Knows” Video

Port Clyde, Maine – November 1, 2018 – Cushman Creative, a design agency specializing in biomedical and life science marketing, today announced it earned a Platinum Award from MarCom Awards for its “Trapelo Knows” video, created for client Intervention Insights. Cushman Creative’s work showcases how the company’s Trapelo solution helps oncologists, lab directors and…

How to Build a LinkedIn Profile that Drives Life Science Business

A good LinkedIn profile helps your audience “know, trust, and like” you. A great one encourages them to do business with you. What’s the difference? Hint: More about them. Less about you. When it comes to social media, LinkedIn is by far the most effective channel for the life sciences and healthcare industries. And while…

Design Power: How Typography Creates More Memorable Communications

Typography is much more than choosing a corporate font. It is the art of arranging text in a way that is both arresting and engaging. Done well, typography can make your next Biomedical, Biopharma or Life Science marketing campaign easier to read, relate to and remember. Here’s how typography can make your Bioresearch Brand communications more memorable: Well…

5 Ways to Get Your Bioresearch Brand’s Digital Content Noticed

You’re generating content regularly. You’re choosing strategic focus keywords and writing with SEO in mind. But you’re still competing with a lot of other stuff. Here are 5 quick tips for getting your digital content noticed by the right people more often. It’s pretty clear the marketing world has discovered the power of content. That’s why there’s…

Perfecting Your Pitch to Potential Bioresearch Partners

Opening the Door to Bioresearch Partnerships and Investor Opportunities You’ve identified a promising opportunity to partner with another research or venture capital group. You’re ready to reach out, introduce your organization’s capabilities, and get the ball rolling. So, what’s your first step? Business is full of potential partnership opportunities that can make your company stronger. To take…

Visual Storytelling Makes Brands More Compelling

Nothing communicates the importance of your research faster than a visual story. By helping viewers “get it” quickly through the power of design, visual storytelling encourages connection and, ultimately, your desired response. Everyone you hope to motivate — be they researchers, donors, investors, media people or potential partners — is a human being. As such, the most effective way to…

The Business Case for Marketing Social Responsibility

Promoting your bioresearch brand’s corporate conscience can positively impact its bottom line. Vertex shows us how. Leadership Marketing Profile: Vertex Pharmaceuticals Vertex Pharmaceuticals has been a leader on Standard and Poor’s 500 since 2011, and its commitment to Corporate Social Responsibility has been a key element of the brand’s success. Occasionally, I highlight a Biopharma or…

Marketing in the Shadows of Bioresearch Giants

5 reasons to stop competing and start connecting Those of us marketing Biomedical, Biopharma and Life Science organizations are understandably passionate about what we do, because we know firsthand the life-changing possibilities of our group’s research. Our passion can sometimes make us feel competitive with other organizations, and at other times we may even feel invisible…