Fundraising Archives - Cushman Creative

Cushman Creative wins gold design award for its We Are One poster supporting hurricane relief

Eddie's Attic Hurricane Relief Concert We Are One

The winning design helped legendary Atlanta-area music venue, Eddie’s Attic bring music lovers together for a good cause. PORT CLYDE, Maine – March 1, 2017: Cushman Creative, a design agency specializing in quality of life marketing, was honored with a gold 2017 MarCom Award for a poster announcing a hurricane relief concert hosted by Eddie’s…

The benefits of nonprofit podcasting (and how to get started)

Nonprofit podcasting offers a powerful way to connect with your donors one-on-one through one of the most effective forms of communication–sound. In the office, in the gym, or on the go, more people are listening to audio content. And that includes your donors. Compared to video, nonprofit podcasting offers much easier entry, higher efficiency and significantly lower…

Life Science Startups: How Much Branding Do You Need?

Life science startups need great branding even more than the big boys do. Branding isn’t typically the first thing life science startups think about when launching a company. You may just be starting your research. In many cases you don’t even have a product yet, or are just trying to get to trials. So why is…

Perfecting Your Pitch to Potential Bioresearch Partners

Opening the Door to Bioresearch Partnerships and Investor Opportunities You’ve identified a promising opportunity to partner with another research or venture capital group. You’re ready to reach out, introduce your organization’s capabilities, and get the ball rolling. So, what’s your first step? Business is full of potential partnership opportunities that can make your company stronger. To take…

Visual Storytelling Makes Brands More Compelling

Nothing communicates the importance of your research faster than a visual story. By helping viewers “get it” quickly through the power of design, visual storytelling encourages connection and, ultimately, your desired response. Everyone you hope to motivate — be they researchers, donors, investors, media people or potential partners — is a human being. As such, the most effective way to…

Creating Value with Your Biomedical Nonprofit’s Donor Publications

4 marketing tips for communicating the importance of your research The goal of any print publication is to give donors a look inside of your Biomedical Nonprofit’s microscope, so they develop a passion for the research you do. The challenge is to balance the quantity of your communications with the quality. There are so many…

Bioresearch Branding That Works—Part 3: Communicating with Multiple Audiences

Does your bioresearch brand need different voices for different audience segments? Many bioresearch brands struggle with the need to market to more than one audience. Different divisions of a organization often work with very different markets. And even within divisions you’ll often find audience segments with different needs, desires, and goals. By understanding their individual motivations, here’s how…

Marketing Conflicts in Bioresearch, and How to Resolve Them

What do you do when your internal team gets stalled by marketing conflicts? Marketing conflicts are an everyday reality when promoting any brand, not just in bioresearch. Team members who disagree on the right approach can bring an entire campaign to a screeching halt and prevent new ones from ever getting off the ground successfully. How can you resolve conflicts…

Bioresearch Content Marketing Survey Results Announced

BioResearch industry marketers feel the need for stronger brand strategy and messaging. This December we polled 4,500 marketing professionals from leading life science companies, biopharmas and non-profit biomedical research organizations throughout the United States, in addition to major global players. Trends were notably similar suggesting common goals and challenges, including the need to create stronger…

Establishing a Strong Life Science Brand

What life science start-up brands need to establish their business Recently I had the pleasure of being interviewed by Chris Conner on the Life Science Marketing Radio podcast. We covered the basics of getting a life science brand up and running, even if you don’t have a product or customers yet. While we focused primarily on startups, we…