kelp-beds blog

The Science of Marketing Bioresearch Brands.

kelp-beds blog

Life Science Brand Building: The Power of the Sales Sheet

By Karan Cushman | May 16, 2017

Strategy documents can be hundreds of pages long. But what’s most important about your life science brand should said in just one: the sales sheet. A sales sheet is a simple, yet powerful document. It tells your audience why your brand matters. At the same time, it builds consensus among leadership inside your organization. Whether it’s a product…

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Using Data to Improve Life Science Marketing

Using Data to Improve Life Science Marketing

By Karan Cushman | May 3, 2017

Why data should be driving more of your life science marketing decisions Data provides insights that drive better decision-making, and Life Science marketers that know how to translate it into action are much more likely to see positive results. According to Bain & Company, companies that use data to make choices about how to operate are:…

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Life Science Startup

Life Science Startups: How Much Branding Do You Need?

By Karan Cushman | Apr 8, 2017

Life science startups need great branding even more than the big boys do. Branding isn’t typically the first thing life science startups think about when launching a company. You may just be starting your research. In many cases you don’t even have a product yet, or are just trying to get to trials. So why is…

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Planning for Promotion: 6 Ways to Get More Mileage Out of Your Life Science Marketing Content

By Karan Cushman | Mar 27, 2017

As marketing experts we know its not enough just to create content. Your Life Science organization needs a promotion strategy for getting the most ROI from its content marketing efforts. That means planning for promotion. In a study of over 600 marketing professionals: 65% said they are creating blogs 64% are producing case studies and/or white papers 47%…

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VR_Life_Science

3 Tips for Using Virtual Reality in Life Science Marketing

By Karan Cushman | Mar 15, 2017

VR gives marketers a new way to simplify the complexities of science When you think about virtual reality, you may think about video games or amusement park-type applications. Chances are you haven’t seen a lot of VR used to market life science companies. But thanks to growing interest and simple innovations like Google cardboard, VR…

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eBook: 5 Steps for Creating Life Science Infographics That Go Viral

By Karan Cushman | Mar 7, 2017

Learn to create shareworthy content and raise the visibility of your Life Science Brand This ebook is part of our Smarter Life Science Branding series, and it includes everything you need to know to create a Life Science Infographic that gets shared over and over. Infographics are a highly effective marketing tool for building brand awareness,…

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