kelp-beds blog

The Science of Marketing Bioresearch Brands.

kelp-beds blog

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How to Write a Newsworthy Press Release for Your Bioresearch Brand

By Karan Cushman | Sep 1, 2016

4 questions to ask before spending marketing funds on PR Biomedical, Biopharma and Life Science organizations must stay relevant in order to maintain community trust, donor or investor support and customer loyalty. One of the first marketing tactics they often turn to is the Press Release. A Press Release is an incredibly valuable marketing tool,…

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Graphis 2017 Design Annual features Cushman Creative’s Annual Report Work

By Karan Cushman | Aug 19, 2016

Port Clyde, Maine – Cushman Creative, a design agency specializing in biomedical and life science marketing, received a merit in the Graphis 2017 Design Annual for its powerful work with the MDI Biological Laboratory located in Bar Harbor, Maine. Graphis featured Cushman’s 2014 Annual Report titled “Breaking Through”, which celebrates the champions that make medical breakthroughs…

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Perfecting Your Pitch to Potential Bioresearch Partners

By Karan Cushman | Aug 9, 2016

Opening the Door to Bioresearch Partnerships and Investor Opportunities You’ve identified a promising opportunity to partner with another research or venture capital group. You’re ready to reach out, introduce your organization’s capabilities, and get the ball rolling. So, what’s your first step? Business is full of potential partnership opportunities that can make your company stronger. To take…

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Visual Storytelling Makes Brands More Compelling

By Karan Cushman | Jul 27, 2016

Nothing communicates the importance of your research faster than a visual story. By helping viewers “get it” quickly through the power of design, visual storytelling encourages connection and, ultimately, your desired response. Everyone you hope to motivate — be they researchers, donors, investors, media people or potential partners — is a human being. As such, the most effective way to…

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The Business Case for Marketing Social Responsibility

By Karan Cushman | Jul 22, 2016

Promoting your bioresearch brand’s corporate conscience can positively impact its bottom line. Vertex shows us how. Leadership Marketing Profile: Vertex Pharmaceuticals Vertex Pharmaceuticals has been a leader on Standard and Poor’s 500 since 2011, and its commitment to Corporate Social Responsibility has been a key element of the brand’s success. Occasionally, I highlight a Biopharma or…

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Marketing in the Shadows of Bioresearch Giants

By Karan Cushman | Jul 11, 2016

5 reasons to stop competing and start connecting Those of us marketing Biomedical, Biopharma and Life Science organizations are understandably passionate about what we do, because we know firsthand the life-changing possibilities of our group’s research. Our passion can sometimes make us feel competitive with other organizations, and at other times we may even feel invisible…

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