kelp-beds blog

The Science of Marketing Bioresearch Brands.

kelp-beds blog

Personalized Marketing

Personalized Marketing Gives Life Science Companies the Edge

By Karan Cushman | Jun 3, 2017

Personalized marketing is generating superior returns. Here are 3 reasons why life science marketers don’t want to miss out. Personalized marketing isn’t very common in the life science industry yet. As a result, there are significant — and untapped — opportunities for early adopters. All you have to do is connect your prospects to the right resources and information at…

Read More

Life Science Brand Building: The Power of the Sales Sheet

By Karan Cushman | May 16, 2017

Strategy documents can be hundreds of pages long. But what’s most important about your life science brand should said in just one: the sales sheet. A sales sheet is a simple, yet powerful document. It tells your audience why your brand matters. At the same time, it builds consensus among leadership inside your organization. Whether it’s a product…

Read More
Using Data to Improve Life Science Marketing

Using Data to Improve Life Science Marketing

By Karan Cushman | May 3, 2017

Why data should be driving more of your life science marketing decisions Data provides insights that drive better decision-making, and Life Science marketers that know how to translate it into action are much more likely to see positive results. According to Bain & Company, companies that use data to make choices about how to operate are:…

Read More
Life Science Startup

Life Science Startups: How Much Branding Do You Need?

By Karan Cushman | Apr 8, 2017

Life science startups need great branding even more than the big boys do. Branding isn’t typically the first thing life science startups think about when launching a company. You may just be starting your research. In many cases you don’t even have a product yet, or are just trying to get to trials. So why is…

Read More

Planning for Promotion: 6 Ways to Get More Mileage Out of Your Life Science Marketing Content

By Karan Cushman | Mar 27, 2017

As marketing experts we know its not enough just to create content. Your Life Science organization needs a promotion strategy for getting the most ROI from its content marketing efforts. That means planning for promotion. In a study of over 600 marketing professionals: 65% said they are creating blogs 64% are producing case studies and/or white papers 47%…

Read More
VR_Life_Science

3 Tips for Using Virtual Reality in Life Science Marketing

By Karan Cushman | Mar 15, 2017

VR gives marketers a new way to simplify the complexities of science When you think about virtual reality, you may think about video games or amusement park-type applications. Chances are you haven’t seen a lot of VR used to market life science companies. But thanks to growing interest and simple innovations like Google cardboard, VR…

Read More