Posts by Karan Cushman
The Key to Innovation in Healthcare Technology
Adopting a User-Driven Mindset (Part 2) The same methodology used by Apple and IBM can help you consistently deliver products and services that drive customer loyalty. In Part 1 of this three-part series, we discussed how cultivating a companywide, user-centered mindset can help health technology companies streamline decision-making and increase ROI. Here, you’ll…
Read MoreHealth Tech Executives with User-Centered Mindsets Unleash Long-Term Growth
Adopting a User-Driven Mindset (Part 1) We know that innovation in healthcare is hard. The industry moves slowly. It is comprised of stakeholders who are often in conflict and are reliant on legacy technology stacks that aren’t keeping pace with evolving workflow environments. Let’s face it, we are years (ok decades) behind when…
Read MoreCushman Creative Honored with Platinum dotCOMM Award for MDI Biological Laboratory Website
Website celebrates 125 years of cutting-edge science and positions Institution for a new era of growth Port Clyde, Maine – November 14, 2023 – Cushman Creative, a brand experience and marketing agency specializing in the health sciences, today announced it received a platinum dotCOMM award for its work on a new website for non-profit research…
Read MorePragmatic Marketing Delivers Real Results
Is “pragmatic marketing” a new craze, or just good common sense? “Pragmatic marketing” is a term we’ve been hearing a lot lately. People seem to think it’s a new concept, or even a “strategy shift.” The basic idea is to focus your efforts on marketing decisions and actions that are useful in practice, not just in…
Read MoreMission, Vision, and Values: Who’s on First?
Defining the elements of a meaningful health science brand To be successful in today’s competitive health science market, company leaders must define what their brand stands for, what their goals are, and how they plan to reach them. Unfortunately, common terms used during this process—purpose, mission, vision, values, etc.—do not have clear definitions that are…
Read MoreCushman Creative Honored with Gold dotCOMM Award for The Precision Medicine Podcast, sponsored by Trapelo Health.
The podcast is the brainchild of its producer, Karan Cushman, who is also CEO of the brand experience agency responsible for marketing Trapelo. Port Clyde, Maine – Cushman Creative, a brand experience agency specializing in health science marketing, announced it is the recipient of a Gold dotCOMM award for excellence in web…
Read MoreLife Science Brand Building: The Power of the Sales Sheet
Strategy documents can be hundreds of pages long. But what’s most important about your life science brand should said in just one: the sales sheet. A sales sheet is a simple, yet powerful document. It tells your audience why your brand matters. At the same time, it builds consensus among leadership inside your organization. Whether it’s a product…
Read MoreUse design thinking to win more business and support
How you can drive profits by putting people first More and more, design is at the forefront of modern business. Fortune 500 companies are making big investments in it and creating new profit opportunities by applying the mindset and process of design, known as “design thinking.” This philosophy uses the designer’s sensibility and methods to…
Read MoreCushman Creative Wins Two AVA Digital Design Awards for Its Motion Graphics and New Podcast Supporting Trapelo.™
Port Clyde, Maine – Cushman Creative, a design agency specializing in health science marketing, today announced it earned a Platinum and Gold AVA Digital Award for excellence in digital creativity, branding, and strategy. The first award is a platinum for the agency’s “Trapelo Knows” video (below), created for client Intervention Insights. Cushman Creative’s work showcases…
Read MoreBrand Wars: Commercial Fishermen Winning Design Awards on the Water
Thinking “outside the shell” produces a distinctive, award-winning brand Any design agency along the Maine coast is bound to dabble in the fishing industry. And while Cushman Creative normally focuses on the Health Science industry, we’re proud to support our fishermen and fishing communities especially if it involves branding. Lobstering is one of the most…
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