Posts by Karan Cushman
Cushman Creative Honored with Gold dotCOMM Award for The Precision Medicine Podcast, sponsored by Trapelo Health.
The podcast is the brainchild of its producer, Karan Cushman, who is also CEO of the brand experience agency responsible for marketing Trapelo. Port Clyde, Maine – April 4, 2022– Cushman Creative, a brand experience agency specializing in health science marketing, announced it is the recipient of a Gold dotCOMM award for…
Read MorePragmatic Marketing Delivers Real Results
Is “pragmatic marketing” a new craze, or just good common sense? “Pragmatic marketing” is a term we’ve been hearing a lot lately. People seem to think it’s a new concept, or even a “strategy shift.” The basic idea is to focus your efforts on marketing decisions and actions that are useful in practice, not just in…
Read MoreCushman Creative Wins Two AVA Digital Design Awards for Its Motion Graphics and New Podcast Supporting Trapelo.™
Port Clyde, Maine – Cushman Creative, a design agency specializing in health science marketing, today announced it earned a Platinum and Gold AVA Digital Award for excellence in digital creativity, branding, and strategy. The first award is a platinum for the agency’s “Trapelo™ Knows” video (below), created for client Intervention Insights. Cushman Creative’s work showcases…
Read MoreLobster Boat Branding Wins Gold
Thinking “outside the shell” produces a distinctive, award-winning brand Any design agency along the Maine coast is bound to dabble in the fishing industry. And while Cushman Creative normally focuses on the Health Science industry, we’re proud of our home region and jumped at the chance to tackle branding for a lobster fishing vessel. Lobstering…
Read MoreCustom Infographics Continue to Attract Recognition
Back in June we wrote about the value of custom infographics. We used our own Kelp-Beds blog to demonstrate how this strategy can win attention, business, and recognition. We must be doing something right. The custom graphics for Kelp-Beds recently earned a Gold Award from the MarCom Awards, one of the oldest, largest and most prestigious creative…
Read MoreCushman Creative Wins Platinum MarCom Award for “Trapelo Knows” Video
Port Clyde, Maine – November 1, 2018 – Cushman Creative, a design agency specializing in biomedical and life science marketing, today announced it earned a Platinum Award from MarCom Awards for its “Trapelo Knows” video, created for client Intervention Insights. Cushman Creative’s work showcases how the company’s Trapelo solution helps oncologists, lab directors and…
Read MoreMission, Vision, and Values: Who’s on First?
Defining the elements of a meaningful health science brand To be successful in today’s competitive health science market, company leaders must define what their brand stands for, what their goals are, and how they plan to reach them. Unfortunately, common terms used during this process—purpose, mission, vision, values, etc.—do not have clear definitions that are…
Read MoreCushman Creative Receives Highest Industry Honors from Hermes Creative Awards for Its Infographics and Identity Work
Port Clyde, Maine – Cushman Creative, a design agency specializing in biomedical and life science marketing, was honored with a 2018 Platinum Hermes Creative Award for the infographics featured in its Kelp-Beds blog. This platinum award is the organization’s top honor. The agency also received an honorable mention for its logo identity work for the…
Read MoreCustom infographics win your brand attention, business, and recognition
Marketing best practices are a moving target, but custom infographics still offer benefits for any health science brand. Custom infographics are a serious commitment for any business. They take time, money, and brainpower to create. We even know a few creative agencies who’ve tried to use them in their own content marketing and given up.…
Read MoreHow to Build a LinkedIn Profile that Drives Life Science Business
A good LinkedIn profile helps your audience “know, trust, and like” you. A great one encourages them to do business with you. What’s the difference? Hint: More about them. Less about you. When it comes to social media, LinkedIn is by far the most effective channel for the life sciences and healthcare industries. And while…
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