Public Relations Archives - Page 2 of 5

2 Ways Biomedical Nonprofits Can Create Content That Encourages Social Sharing

Effective leadership marketing tools for disseminating valuable information. Your biomedical nonprofit is probably already sharing research, studies and educational information via your website, eNewsletters or online sites like LinkedIn. These are all great ways to reach your audience. But, how can you create content that encourages more social sharing? Here are 2 highly effective Leadership…

Generate broad interest in your Biomedical Nonprofit’s specialized cause.

The Island Institute’s 3-pronged approach demonstrates how. While the Island Institute is not specifically a Biomedical Nonprofit, it is a science-based nonprofit dedicated to helping sustain Maine’s year-round islands and working waterfront communities. I chose to highlight the Island Institute because it faces a challenge shared by many Biomedical Nonprofits: They have a very specialized…

Is Your Bioresearch Institution Showing Its Human Side?

Consider borrowing some Leadership Marketing tips from Howard Hughes. The Howard Hughes Medical Institute is a recognized leader in the scientific community, and its website gives us some clues as to how it maintains that reputation. The institute’s communications group uses several Leadership Marketing techniques to bring HHMI’s mission and goals to life. Here are…

How Biomedical Nonprofits Can Benefit From Connecting Online and Offline Channels

3 Ways Integrated Marketing helps Institutions Communicate Like Leaders. Biomedical nonprofits often see online and offline donors as two separate audiences: Offline donors tend to be older and give consistent amounts on a regular basis, while online donors may be younger and tend to give larger, one-time gifts. While these categorizations are largely true, it…

Performing an Inventory of Your Marketing Strategy

3 Questions To Ask About Your Leadership Marketing Strategy. It’s been a full year since I started blogging about Leadership Marketing for Biomedical Nonprofits, and I’ve shared a lot of actionable communications tactics during that time. Now’s your chance to sit back and review how well your Institution has done at implementing them. Here are…

Is Your Biomedical Nonprofit Building a Long-Term Relationship With Donors?

4 Leadership Marketing Tactics for Retaining Supporters As a Biomedical Nonprofit, attracting new donors is always a major goal. But what about retaining the donors you have? The length and quality of your relationship with donors can influence them to include your institution in an endowment or even their will. Here are 4 Leadership Marketing…

Connect the Dots Between Your Biomedical Nonprofit’s Work and Its Impact

L.A. Biomed reveals 3 ways to show scientific leadership with a “Mission Moment.” Los Angeles Biomedical Research Institute (LA BioMed) is a non-profit scientific research organization that prides itself on innovation and scientific leadership. The institution asserts that over the past six decades LA BioMed’s physician-researchers have been responsible for some of the most important…

Part One: Creating an Annual Appeal for Your Biomedical Nonprofit

6 Leadership Marketing insights that will help ensure your message resonates with donors. Igniting a connection with donors is key to the success of your research institution’s next Annual Appeal. Using marketing tactics that show leadership and highlight your Biomedical Nonprofit’s commitment to the greater good will help strengthen your message and invite more meaningful engagement…

Using Adobe Voice to Share the Story of Your Biomedical Nonprofit

3 Reasons Adobe Voice can be a Powerful Leadership Marketing Tool. Leadership Marketing means sharing your Biomedical Nonprofit’s expertise and/or mission with a broad audience. These days, that often means online. While some larger institutions can create big budget videos to engage Internet audiences, most Biomedical Nonprofits don’t have the resources to follow suit. Now…

3 Creative Ways Biomedical Nonprofits Can Turn Passive Interest into Public Support

3 Leadership Marketing Strategies to Help Your Biomedical Nonprofit Gain Public Trust Biomedical Nonprofits are regularly challenged to translate their scientific missions into something the general public—and potential donors—can understand. Hosting community activities, lectures and other educational events can help demystify your institution’s work and turn passive interest into active support. To inspire you, here are 3 marketing…