Posts by Karan Cushman
Using Data to Improve Life Science Marketing
Why data should be driving more of your life science marketing decisions Data provides insights that drive better decision-making, and Life Science marketers that know how to translate it into action are much more likely to see positive results. According to Bain & Company, companies that use data to make choices about how to operate are:…
Read MoreLife Science Startups: How Much Branding Do You Need?
Life science startups need great branding even more than the big boys do. Branding isn’t typically the first thing life science startups think about when launching a company. You may just be starting your research. In many cases you don’t even have a product yet, or are just trying to get to trials. So why is…
Read MorePlanning for Promotion: 6 Ways to Get More Mileage Out of Your Life Science Marketing Content
As marketing experts we know its not enough just to create content. Your Life Science organization needs a promotion strategy for getting the most ROI from its content marketing efforts. That means planning for promotion. In a study of over 600 marketing professionals: 65% said they are creating blogs 64% are producing case studies and/or white papers 47%…
Read More3 Tips for Using Virtual Reality in Life Science Marketing
VR gives marketers a new way to simplify the complexities of science When you think about virtual reality, you may think about video games or amusement park-type applications. Chances are you haven’t seen a lot of VR used to market life science companies. But thanks to growing interest and simple innovations like Google cardboard, VR…
Read MoreeBook: 5 Steps for Creating Life Science Infographics That Go Viral
Learn to create shareworthy content and raise the visibility of your Life Science Brand This ebook is part of our Smarter Life Science Branding series, and it includes everything you need to know to create a Life Science Infographic that gets shared over and over. Infographics are a highly effective marketing tool for building brand awareness,…
Read MoreCan Your Life Science Website Be Visionary and Still Get Down to Business?
How to serve your customer’s immediate needs while still sharing your brand’s greater purpose If you are simply focused on the nuts and bolts of selling, you may be missing an opportunity to build a meaningful brand that will elevate you above the competition. Sharing your larger vision can set your Life Science company apart. Of…
Read MoreGreat Taglines Stem From Strong Brand Positioning
Creating a meaningful tagline that distinguishes your life science brand from others in the category begins with brand positioning. Why You Need a Powerful Tagline It’s surprising how many life science companies do not have a distinguishing tagline, because creating an intelligent tagline is key to branding success. Taglines can inspire customers and potential customers while…
Read MoreMarketing Essentials for Up-And-Coming Brands
An explosion of new tools is making it easier than ever to connect with your audience. But are all of these new toys marketing essentials? We don’t think so. Today, bioresearch brands have so many ways to connect with potential customers and supporters that you can’t possibly use them all. But which ones are right for those…
Read MoreDesign Power: How Typography Creates More Memorable Communications
Typography is much more than choosing a corporate font. It is the art of arranging text in a way that is both arresting and engaging. Done well, typography can make your next Biomedical, Biopharma or Life Science marketing campaign easier to read, relate to and remember. Here’s how typography can make your Bioresearch Brand communications more memorable: Well…
Read MoreHow 3 Organizations Use Patient-driven Marketing Campaigns to Build More Enduring Brands
From big pharma to nonprofit biomedical groups, more bioresearch brands are turning to patients to create meaningful marketing communications. The nature of bioresearch—something that is done in protected labs, far away from the public eye—can also separate it from the very patients it is designed to help. By reconnecting your work to the patients it benefits, your bioresearch organization can…
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