Pragmatic Marketing Delivers Real Results

Is “pragmatic marketing” a new craze, or just good common sense? “Pragmatic marketing” is a term we’ve been hearing a lot lately. People seem to think it’s a new concept, or even a “strategy shift.” The basic idea is to focus your efforts on marketing decisions and actions that are useful in practice, not just in…

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How to Build a LinkedIn Profile that Drives Life Science Business

A good LinkedIn profile helps your audience “know, trust, and like” you. A great one encourages them to do business with you. What’s the difference? Hint: More about them. Less about you. When it comes to social media, LinkedIn is by far the most effective channel for the life sciences and healthcare industries. And while…

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Design Power: How Typography Creates More Memorable Communications

Typography is much more than choosing a corporate font. It is the art of arranging text in a way that is both arresting and engaging. Done well, typography can make your next Biomedical, Biopharma or Life Science marketing campaign easier to read, relate to and remember. Here’s how typography can make your Bioresearch Brand communications more memorable: Well…

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How to Write a Newsworthy Press Release for Your Bioresearch Brand

4 questions to ask before spending marketing funds on PR Biomedical, Biopharma and Life Science organizations must stay relevant in order to maintain community trust, donor or investor support and customer loyalty. One of the first marketing tactics they often turn to is the Press Release. A Press Release is an incredibly valuable marketing tool,…

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Graphis Design Annual features Cushman Creative’s Annual Report Work

Port Clyde, Maine – Cushman Creative, a design agency specializing in biomedical and life science marketing, received a merit in the Graphis 2017 Design Annual for its powerful work with the MDI Biological Laboratory located in Bar Harbor, Maine. Graphis featured Cushman’s 2014 Annual Report titled “Breaking Through”, which celebrates the champions that make medical breakthroughs…

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Perfecting Your Pitch to Potential Bioresearch Partners

Opening the Door to Bioresearch Partnerships and Investor Opportunities You’ve identified a promising opportunity to partner with another research or venture capital group. You’re ready to reach out, introduce your organization’s capabilities, and get the ball rolling. So, what’s your first step? Business is full of potential partnership opportunities that can make your company stronger. To take…

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The Business Case for Marketing Social Responsibility

Promoting your bioresearch brand’s corporate conscience can positively impact its bottom line. Vertex shows us how. Leadership Marketing Profile: Vertex Pharmaceuticals Vertex Pharmaceuticals has been a leader on Standard and Poor’s 500 since 2011, and its commitment to Corporate Social Responsibility has been a key element of the brand’s success. Occasionally, I highlight a Biopharma or…

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Do You Need a Marketing Consultant?

A marketing consultant can make your bioresearch brand stronger, whether you’re a life science company or a biomedical non-profit. Is your marketing driven by deadlines rather than strategy? Do you feel like you’re constantly scrambling to respond to the latest requests instead of sticking to a meaningful plan? Does it seem like you’re on a…

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Creating Value with Your Biomedical Nonprofit’s Donor Publications

4 marketing tips for communicating the importance of your research The goal of any print publication is to give donors a look inside of your Biomedical Nonprofit’s microscope, so they develop a passion for the research you do. The challenge is to balance the quantity of your communications with the quality. There are so many…

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