News
The Key to Innovation in Healthcare Technology
Adopting a User-Driven Mindset (Part 2) The same methodology used by Apple and IBM can help you consistently deliver products and services that drive customer loyalty. In Part 1 of this three-part series, we discussed how cultivating a companywide, user-centered mindset can help health technology companies streamline decision-making and increase ROI. Here, you’ll…
Read MoreHealth Tech Executives with User-Centered Mindsets Unleash Long-Term Growth
Adopting a User-Driven Mindset (Part 1) We know that innovation in healthcare is hard. The industry moves slowly. It is comprised of stakeholders who are often in conflict and are reliant on legacy technology stacks that aren’t keeping pace with evolving workflow environments. Let’s face it, we are years (ok decades) behind when…
Read MoreCushman Creative Honored with Platinum dotCOMM Award for MDI Biological Laboratory Website
Website celebrates 125 years of cutting-edge science and positions Institution for a new era of growth Port Clyde, Maine – November 14, 2023 – Cushman Creative, a brand experience and marketing agency specializing in the health sciences, today announced it received a platinum dotCOMM award for its work on a new website for non-profit research…
Read MoreMission, Vision, and Values: Who’s on First?
Defining the elements of a meaningful health science brand To be successful in today’s competitive health science market, company leaders must define what their brand stands for, what their goals are, and how they plan to reach them. Unfortunately, common terms used during this process—purpose, mission, vision, values, etc.—do not have clear definitions that are…
Read MoreCushman Creative Honored with Gold dotCOMM Award for The Precision Medicine Podcast, sponsored by Trapelo Health.
The podcast is the brainchild of its producer, Karan Cushman, who is also CEO of the brand experience agency responsible for marketing Trapelo. Port Clyde, Maine – Cushman Creative, a brand experience agency specializing in health science marketing, announced it is the recipient of a Gold dotCOMM award for excellence in web…
Read MoreLife Science Marketing Radio Logo Takes Gold Design Award
Port Clyde, Maine – Cushman Creative, a design agency specializing in health science marketing, was honored with a Gold Hermes Creative Award for a logo design branding Chris Conner’s Life Science Marketing Radio podcast. The podcast, which began in 2015, is dedicated to helping marketing leaders at life science brands better engage customers and share…
Read MoreCushman Creative Wins Two AVA Digital Design Awards for Its Motion Graphics and New Podcast Supporting Trapelo.™
Port Clyde, Maine – Cushman Creative, a design agency specializing in health science marketing, today announced it earned a Platinum and Gold AVA Digital Award for excellence in digital creativity, branding, and strategy. The first award is a platinum for the agency’s “Trapelo Knows” video (below), created for client Intervention Insights. Cushman Creative’s work showcases…
Read MoreBrand Wars: Commercial Fishermen Winning Design Awards on the Water
Thinking “outside the shell” produces a distinctive, award-winning brand Any design agency along the Maine coast is bound to dabble in the fishing industry. And while Cushman Creative normally focuses on the Health Science industry, we’re proud to support our fishermen and fishing communities especially if it involves branding. Lobstering is one of the most…
Read MoreCustom Infographics Continue to Attract Recognition
Back in June we wrote about the value of custom infographics. We used our own Kelp-Beds blog to demonstrate how this strategy can win attention, business, and recognition. We must be doing something right. The custom graphics for Kelp-Beds recently earned a Gold Award from the MarCom Awards, one of the oldest, largest and most prestigious creative…
Read MoreCushman Creative Receives Highest Industry Honors from Hermes Creative Awards for Its Infographics and Identity Work
Port Clyde, Maine – Cushman Creative, a design agency specializing in biomedical and life science marketing, was honored with a 2018 Platinum Hermes Creative Award for the infographics featured in its Kelp-Beds blog. This platinum award is the organization’s top honor. The agency also received an honorable mention for its logo identity work for the…
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