Brand Insights

For Health Science Executives

Establishing a Strong Life Science Brand

Establishing a Strong Life Science Brand

By Karan Cushman, March 15, 2016

What life science start-up brands need to establish their business

Recently I had the pleasure of being interviewed by Chris Conner on the Life Science Marketing Radio podcast. We covered the basics of getting a life science brand up and running, even if you don’t have a product or customers yet.

While we focused primarily on startups, we covered a variety of topics critical to the success of any bioresearch or life science brand, including:

  • The one essential element that serves as the foundation for your brand
  • Understanding your audience and their goals
  • Why you are sometimes relying on belief as much as on proof
  • Who you may need to communicate with besides investors
  • How much you should consider investing in a brand that will help you raise more money

You can listen here.


To download the podcast or a transcript of the interview, visit the Life Science Marketing Radio page for the episode titled What Life Science Startups Need to Establish Their Brand.

Tagged: Biomedical, Bioresearch, Biotech, Branding, Fundraising, Leadership Marketing, Life Science, Public Relations, Strategy

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