What life science start-up brands need to establish their business

Recently I had the pleasure of being interviewed by Chris Conner on the Life Science Marketing Radio podcast. We covered the basics of getting a life science brand up and running, even if you don’t have a product or customers yet.

While we focused primarily on startups, we covered a variety of topics critical to the success of any bioresearch or life science brand, including:

• The one essential element that serves as the foundation for your brand
• Understanding your audience and their goals
• Why you are sometimes relying on belief as much as on proof
• Who you may need to communicate with besides investors
• How much you should consider investing in a brand that will help you raise more money

You can listen here.

To download the podcast or a transcript of the interview, visit the Life Science Marketing Radio page for the episode titled What Life Science Startups Need to Establish Their Brand.