Growing awareness and loyalty for your biotech brand means staying one step ahead of your audience and the competition. Here are 20 quick marketing tips to help you and your biotech brand keep momentum.

Think Inside the Box
Get inside the mind of your audience, your investors and researchers. Read what they read. Shop your competitors. Be the difference they are looking for.

Live The Brand
Be consistent in your messaging. From your tagline to sales force – every contact with your audience should reinforce your biotech brand.

Master Your Domain
Make your website a regular priority. Fresh and relevant content is key to attracting a new audience and keeping them coming back.

Edit, Focus, Maximize
Too much information dilutes the purpose. Concentrate on the one thing that will make a difference.

Put Them First
Re-evaluate the needs of your investors and consumers regularly, otherwise someone else will.

Pat Your Own Back
Celebrate your biotech brand’s accomplishments. Spread the word through your website, newspapers, email and social networks.

Stay Well Connected
Consider completely new ways of reaching your prospects.

Preserve Your Foundation
Mend the cracks or start from the ground up. Your biotech brand’s identity should stand the test of time.

See with New Eyes
Take a hike. Go to recess. Get a new perspective.

No Guts, No Glory
It takes guts to be first, and to be different.

Create Desire
Speak to the mind and you meet a need. Connect with the heart and you create a dependency.

Follow Your Instinct
Don’t get lost in research. “Not everything that can be counted counts, and not everything that counts can be counted.” ­– Einstein

Respect Individuality
Consider options and ideas geared towards customization. One size doesn’t always fit all, especially within the biotech industry.

Confront Your Fears
“Follow the fushia brick road. The road less traveled could lead to Oz.” – Karen Salmonsohn

Find Creative Genius
Design is about communicating the truth and finding the beauty in it.

Raise Your Antennae
Become more aware of things that others are ignoring within the biotech industry.

Stay Current
Don’t forget to change with the constantly changing world.

Fuel Curiosity
Break away from the norm. Read something different. Take a new way to work.

Spread The Enthusiasm
A good attitude is contagious.