kelp-beds blog

The Science of Marketing Bioresearch Brands.

kelp-beds blog

Lobster Boat Branding Wins Gold

By Karan Cushman | Dec 18, 2018

Thinking “outside the shell” produces a distinctive, award-winning brand Any design agency along the Maine coast is bound to dabble in the fishing industry. And while Cushman Creative normally focuses on the Health Science industry, we’re proud of our home region and jumped at the chance to tackle branding for a lobster fishing vessel. Lobstering…

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Custom Infographics Continue to Attract Recognition

By Karan Cushman | Nov 27, 2018

Back in June we wrote about the value of custom infographics. We used our own Kelp-Beds blog to demonstrate how this strategy can win attention, business, and recognition. We must be doing something right. The custom graphics for Kelp-Beds recently earned a Gold Award from the MarCom Awards, one of the oldest, largest and most prestigious creative…

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Cushman Creative Wins Platinum MarCom Award for “Trapelo Knows” Video

By Karan Cushman | Nov 1, 2018

  Port Clyde, Maine – November 1, 2018 – Cushman Creative, a design agency specializing in biomedical and life science marketing, today announced it earned a Platinum Award from MarCom Awards for its “Trapelo Knows” video, created for client Intervention Insights. Cushman Creative’s work showcases how the company’s Trapelo solution helps oncologists, lab directors and…

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Mission, Vision, and Values: Who’s on First?

By Karan Cushman | Oct 27, 2018

Defining the elements of a meaningful health science brand To be successful in today’s competitive health science market, company leaders must define what their brand stands for, what their goals are, and how they plan to reach them. Unfortunately, common terms used during this process—purpose, mission, vision, values, etc.—do not have clear definitions that are…

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Cushman Creative Receives Highest Industry Honors from Hermes Creative Awards for Its Infographics and Identity Work

By Karan Cushman | Jul 24, 2018

Port Clyde, Maine – Cushman Creative, a design agency specializing in biomedical and life science marketing, was honored with a 2018 Platinum Hermes Creative Award for the infographics featured in its Kelp-Beds blog. This platinum award is the organization’s top honor. The agency also received an honorable mention for its logo identity work for the…

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Custom infographics win your brand attention, business, and recognition

By Karan Cushman | Jun 20, 2018

Marketing best practices are a moving target, but custom infographics still offer benefits for any health science brand. Custom infographics are a serious commitment for any business. They take time, money, and brainpower to create. We even know a few creative agencies who’ve tried to use them in their own content marketing and given up.…

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