kelp-beds blog

The Science of Marketing Bioresearch Brands.

kelp-beds blog

How to Build a LinkedIn Profile that Drives Life Science Business

By Karan Cushman | May 14, 2018

A good LinkedIn profile helps your audience “know, trust, and like” you. A great one encourages them to do business with you. What’s the difference? Hint: More about them. Less about you. When it comes to social media, LinkedIn is by far the most effective channel for the life sciences and healthcare industries. And while…

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marketing mix

Why Print Marketing Still Matters

By Karan Cushman | Mar 5, 2018

Print marketing is far from dead, but its role is changing for life science organizations. Today you can reach any audience more effectively with the right mix of print and digital. The growth of the digital world is creating intense pressure to stay relevant. If you’re like most teams, you’ve probably been feeling that urgency…

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Eddie's Attic Hurricane Relief Concert We Are One

Cushman Creative wins gold design award for its We Are One poster supporting hurricane relief

By Karan Cushman | Mar 1, 2018

The winning design helped legendary Atlanta-area music venue, Eddie’s Attic bring music lovers together for a good cause. PORT CLYDE, Maine – March 1, 2017: Cushman Creative, a design agency specializing in quality of life marketing, was honored with a gold 2017 MarCom Award for a poster announcing a hurricane relief concert hosted by Eddie’s…

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Breaking Through Title

Cushman Creative Takes Gold MarCom Award for MDI Biological Laboratory’s donor magazine “Breaking Through”

By Karan Cushman | Dec 6, 2017

Cushman Creative, a design agency specializing in biomedical and life science marketing, was honored with a gold 2017 MarCom Award for its work with the MDI Biological Laboratory located in Bar Harbor, Maine. PORT CLYDE, Maine – December 7, 2017: Cushman Creative took gold for the redesign of the MDI Bio Lab’s semi-annual donor magazine,…

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Thomas Watson Quote

Use design thinking to win more business and support

By Karan Cushman | Sep 22, 2017

How you can drive profits by putting people first More and more, design is at the forefront of modern business. Fortune 500 companies are making big investments in it and creating new profit opportunities by applying the mindset and process of design, known as “design thinking.” This philosophy uses the designer’s sensibility and methods to…

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nonprofit podcasting

The benefits of nonprofit podcasting (and how to get started)

By Karan Cushman | Aug 8, 2017

Nonprofit podcasting offers a powerful way to connect with your donors one-on-one through one of the most effective forms of communication–sound. In the office, in the gym, or on the go, more people are listening to audio content. And that includes your donors. Compared to video, nonprofit podcasting offers much easier entry, higher efficiency and significantly lower…

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