Designing Email Campaigns With Greater Mobility And Impact

Everyday more people are viewing emails on mobile devices, so to ensure maximum impact for your biotech brand, design with intention for both desktop and mobile readers. Before you hit send on your next email campaign consider the various platforms your subscriber may be using today. Sure many will view on their desktop, but more…

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5 Tips for Creating eMail Campaigns that Capture and Keep Their Attention

With only seconds to engage your reader’s swift attention, your next email campaign should be simple, direct and valuable to your assiduous biotech audience. In 2012, the average person will receive 75 emails a day, leaving you just few seconds to earn your subscriber’s attention. Whether they are entrenched in research or the business side…

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9 Top QR Code Uses to Help your Business Grow

Quick Response codes (QR codes) can be a great marketing vehicle to help investors and consumers find valuable information fast.  Here are 9 uses of QR codes that are important to biotech companies:  1. Make First Impressions Last: Business Cards, Name Tags and More Share contact information instantly through a QR code on your business…

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Why QR Codes are Important to Biotech Companies

Quick Response codes (QR codes) are great marketing tools for engaging consumers and investors in an instant, sharing limitless information and building your online community. How can you use them most effectively to grow your biotech business? Offer value that goes deeper than your website’s homepage. Scan a QR Code with any camera–enabled Smartphone and…

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