Mobile Archives - Page 3 of 5

Kelp-Beds Q & A: Are eNewsletters as Effective as Print?

This week, I’m answering a question from a Kelp-Beds reader: Do you think eNewsletters are as effective for Biomedical Nonprofits as printed newsletters or quarterly/bi-annual magazines? eNewletters are inexpensive to produce and easier to disseminate than printed donor communications, so I’m sure a lot of Biomedical Nonprofits may be wondering if they should make the switch.…

Using Adobe Voice to Share the Story of Your Biomedical Nonprofit

3 Reasons Adobe Voice can be a Powerful Leadership Marketing Tool. Leadership Marketing means sharing your Biomedical Nonprofit’s expertise and/or mission with a broad audience. These days, that often means online. While some larger institutions can create big budget videos to engage Internet audiences, most Biomedical Nonprofits don’t have the resources to follow suit. Now…

10 Ways to Ensure Your Biomedical Nonprofit’s Website is a Leadership Marketing Machine

Creating valuable content to earn trust and build brand loyalty. We’ve talked a lot about how biomedical nonprofits can show thought leadership by sharing quality content, so we’ve pulled together 10 content ideas to help ensure your institutional website is a robust marketing machine. Brands that publish valuable content regularly online (i.e. content marketing) to…

Are Infographics an Effective Leadership Marketing Tool?

Surprising statistics for biomedical nonprofits to consider. Infographics provide a visual representation of complex processes or concepts, which make them a highly effective marketing tool for biomedical institutions. Infographics attract attention through visual appeal, and they facilitate understanding with simplicity. Infographics can also help establish thought leadership for a biomedical nonprofits by allowing institutions to easily…

3 Social Media Marketing Tactics for Showing Thought Leadership

Sharing insights online can magnify your Biomedical Nonprofit’s expertise. Thought Leadership is not just a marketing tactic. It is a way of thinking and being that requires purposeful action. To be considered scientific thought leaders, Biomedical Nonprofits must actively participate in an open exchange of ideas and continually contribute new and innovative ideas. When your…

Mobile Apps are Changing the Rules of Biomedical Fundraising

4 ways nonprofits are showing leadership by adding apps to their marketing strategy: Since 2013, the number of users accessing the Internet from Smartphones and tablets has surpassed those using computers. The impact this change has in the marketing landscape presents enormous opportunities for biomedical nonprofits to capitalize on new fundraising opportunities. And while the…

7 Ways Social Media Can Build Trust and Support for Biomedical Nonprofit

By now, most biomedical institutions are regularly using digital marketing tactics like websites and eNewsletters. But Development and Communications Marketing Directors may still be experiencing resistance to broader social networking. When trying to help higher ups understand the value of social media, you need to present solid reasons for implementing an SM strategy. A compelling…

Overcoming Social Media Marketing Challenges for Biomedical Nonprofits

4 questions development and marketing directors should ask about their social media strategy. Biomedical nonprofits face unique challenges when it comes to using Social Media effectively. Asking 4 questions about your Social Media strategy can help you isolate some of those challenges and focus on implementing Leadership Marketing solutions: How can we help senior management…

Online thought-leadership can attract donors to your biomedical nonprofit

4 marketing tactics for turning social networks into support networks. Creating an effective social media strategy can be challenging for biomedical nonprofits that need to engage with several audiences in different ways. Focusing on Leadership Marketing tactics can help you stay on target and provide a benchmark for success. When you regularly share innovative ideas…

How Biomedical Marketing Leaders Can Get on the Fast Track to Simplification

3 tactics for strengthening your nonprofit’s messaging and design. Digitization has created a dramatic shift in the way information is shared. Consumers can now access unlimited information with the push of a few buttons, but they are also increasingly targeted by advertisements at every turn. This constant flurry of information is leaving many consumers feeling…