Posts by Karan Cushman

Life Science Brand Building: The Power of the Sales Sheet

Strategy documents can be hundreds of pages long. But what’s most important about your life science brand should said in just one: the sales sheet. A sales sheet is a simple, yet powerful document. It tells your audience why your brand matters. At the same time, it builds consensus among leadership inside your organization. Whether it’s a product…

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Using Data to Improve Life Science Marketing

Using Data to Improve Life Science Marketing

Why data should be driving more of your life science marketing decisions Data provides insights that drive better decision-making, and Life Science marketers that know how to translate it into action are much more likely to see positive results. According to Bain & Company, companies that use data to make choices about how to operate are:…

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Life Science Startups: How Much Branding Do You Need?

Life Science Startup

Life science startups need great branding even more than the big boys do. Branding isn’t typically the first thing life science startups think about when launching a company. You may just be starting your research. In many cases you don’t even have a product yet, or are just trying to get to trials. So why is…

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3 Tips for Using Virtual Reality in Life Science Marketing

VR_Life_Science

VR gives marketers a new way to simplify the complexities of science When you think about virtual reality, you may think about video games or amusement park-type applications. Chances are you haven’t seen a lot of VR used to market life science companies. But thanks to growing interest and simple innovations like Google cardboard, VR…

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eBook: 5 Steps for Creating Life Science Infographics That Go Viral

Learn to create shareworthy content and raise the visibility of your Life Science Brand This ebook is part of our Smarter Life Science Branding series, and it includes everything you need to know to create a Life Science Infographic that gets shared over and over. Infographics are a highly effective marketing tool for building brand awareness,…

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Great Taglines Stem From Strong Brand Positioning

Creating a meaningful tagline that distinguishes your life science brand from others in the category begins with brand positioning. Why You Need a Powerful Tagline It’s surprising how many life science companies do not have a distinguishing tagline, because creating an intelligent tagline is key to branding success. Taglines can inspire customers and potential customers while…

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Marketing Essentials for Up-And-Coming Brands

Marketing Essentials

An explosion of new tools is making it easier than ever to connect with your audience. But are all of these new toys marketing essentials? We don’t think so. Today, bioresearch brands have so many ways to connect with potential customers and supporters that you can’t possibly use them all. But which ones are right for those…

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Design Power: How Typography Creates More Memorable Communications

Typography is much more than choosing a corporate font. It is the art of arranging text in a way that is both arresting and engaging. Done well, typography can make your next Biomedical, Biopharma or Life Science marketing campaign easier to read, relate to and remember. Here’s how typography can make your Bioresearch Brand communications more memorable: Well…

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