Pragmatic Marketing Delivers Real Results

Is “pragmatic marketing” a new craze, or just good common sense? “Pragmatic marketing” is a term we’ve been hearing a lot lately. People seem to think it’s a new concept, or even a “strategy shift.” The basic idea is to focus your efforts on marketing decisions and actions that are useful in practice, not just in…

Read More

Do You Need a Marketing Consultant?

A marketing consultant can make your bioresearch brand stronger, whether you’re a life science company or a biomedical non-profit. Is your marketing driven by deadlines rather than strategy? Do you feel like you’re constantly scrambling to respond to the latest requests instead of sticking to a meaningful plan? Does it seem like you’re on a…

Read More

Become a Life Science Market Leader Regardless of Your Budget

Even an underdog can dominate profitable life science niches. We recently discovered something surprising when researching buyers of life science products. Our survey found that end users aren’t that loyal to specific brands — even some of the best-known ones. While many people have “go-to” brands they use daily, they’re happy to switch if someone…

Read More

Clarify Your Bioresearch Brand’s Goals with a Messaging Platform

Clear and easy messaging can inspire creativity and empower internal teams towards your business goal. Before handing your next campaign or product launch strategy off to your internal marketing communications team or your external agency, be sure you firm it up into a Messaging Platform that will give them a framework for success. A Messaging Platform…

Read More

Is Your Bioresearch Institution Showing Its Human Side?

Consider borrowing some Leadership Marketing tips from Howard Hughes. The Howard Hughes Medical Institute is a recognized leader in the scientific community, and its website gives us some clues as to how it maintains that reputation. The institute’s communications group uses several Leadership Marketing techniques to bring HHMI’s mission and goals to life. Here are…

Read More

Measuring Your Biomedical Nonprofit’s Social Media Health

Key performance indicators for measuring and optimizing your social media efforts I am revisiting a great article by Jacqueline Zenn from Social Logic about how to evaluate your brand’s social media health. This is a summary of the article along with some of my own Leadership Marketing tips for effectively using social media for networking…

Read More

Top Tweets from Agents Of Change Conference 2014

Agents of Change, or AOC (as it’s affectionately called) is an in-person and online conference dedicated to helping you leverage the three most important channels in digital marketing today: search, social & mobile. By understanding how your business or non-profit can utilize search (to be found), social (to engage), and mobile (to be right where…

Read More

Building a Sustainable Brand for Your Biomedical Nonprofit

Your brand relays your institution’s image to the world.  If you want to ensure the effectiveness of your brand and sustain your reputation as an industry leader, here are some things to consider: How Interactive And Engaging is Your Biomedical Nonprofit? Marketing like a leader is less about shouting what your institution has to offer…

Read More

Using Twitter to Expand Your Biomedical Nonprofit’s Fundraising Goals

5 marketing strategies for using Twitter to position your Biomedical Institution as an industry leader, spread awareness about your research, and expand critical funding for your brand. First, Why Twitter? It’s a tool that enables people to connect and maintain relationships as part of their normal everyday routine and from the convenience of their desks—or…

Read More