Non-Profit Archives - Page 2 of 7

4 Design Tips for Creating a Show-Stopping Scientific Poster

Making a great presentation poster that stands out from the rest isn’t rocket science. Follow these four easy design tips to create a poster that gets attention and communicates your research clearly. Posters are widely used as presentation aids in science and medical academia. They summarize information and scientific data concisely to help the researcher…

Supercharge Your Next Bioresearch Marketing Campaign

Secrets for creating internal “brand advocates.” Whether you’re a life science organization launching a new product or a biomedical nonprofit kicking off a fundraising campaign, one of the most valuable investments you can make is to secure the full support of your internal team. This isn’t just a PR exercise to boost morale; it’s also…

How to Present Your Research to a Non-scientific Audience

Getting support for your science is a matter of building trust. No matter what kind of research you do, there are times when it’s critical to get support from people who don’t share your scientific background. Whether you’re talking to the media, asking for financial support, or introducing a new product, your ability to create…

Clarify Your Bioresearch Brand’s Goals with a Messaging Platform

Clear and easy messaging can inspire creativity and empower internal teams towards your business goal. Before handing your next campaign or product launch strategy off to your internal marketing communications team or your external agency, be sure you firm it up into a Messaging Platform that will give them a framework for success. A Messaging Platform…

2 Ways Biomedical Nonprofits Can Create Content That Encourages Social Sharing

Effective leadership marketing tools for disseminating valuable information. Your biomedical nonprofit is probably already sharing research, studies and educational information via your website, eNewsletters or online sites like LinkedIn. These are all great ways to reach your audience. But, how can you create content that encourages more social sharing? Here are 2 highly effective Leadership…

Create a Powerful Case Statement for Your Biomedical Nonprofit

MDI Biological Laboratory demonstrates 3 design techniques that keep donors engaged. Seth Johnson, Designer at IBM, once said, “Design focuses on improving experience, not simply on making things look pretty.” When it comes to designing an impactful Case Statement, this couldn’t be truer. Case Statements are usually structured around big asks, so it’s extremely important…

Connecting Your Biomedical Nonprofit’s Work and Its Impact

L.A. Biomed reveals 3 ways to show scientific leadership with a “Mission Moment.” Los Angeles Biomedical Research Institute (LA BioMed) is a non-profit scientific research organization that prides itself on innovation and scientific leadership. The institution asserts that over the past six decades LA BioMed’s physician-researchers have been responsible for some of the most important…

Generate broad interest in your Biomedical Nonprofit’s specialized cause.

The Island Institute’s 3-pronged approach demonstrates how. While the Island Institute is not specifically a Biomedical Nonprofit, it is a science-based nonprofit dedicated to helping sustain Maine’s year-round islands and working waterfront communities. I chose to highlight the Island Institute because it faces a challenge shared by many Biomedical Nonprofits: They have a very specialized…

Is Your Bioresearch Institution Showing Its Human Side?

Consider borrowing some Leadership Marketing tips from Howard Hughes. The Howard Hughes Medical Institute is a recognized leader in the scientific community, and its website gives us some clues as to how it maintains that reputation. The institute’s communications group uses several Leadership Marketing techniques to bring HHMI’s mission and goals to life. Here are…

Positioning Your Biomedical Nonprofit As An Industry Leader

3 Proven Marketing Tactics That Can Boost Your Brand Image. If your current marketing plan looks pretty much the same as it did last year, you can expect to see the same results. It might be time to raise the bar, and update your marketing to-do list. Don’t worry if you’re not sure where to…