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Cushman Creative Receives Top Honors from Hermes Creative Awards for MDI Biological Laboratory

Cushman Creative Receives Top Honors from Hermes Creative Awards for MDI Biological Laboratory

By Karan Cushman, May 25, 2016

Breaking_Through_Cover_748
Cushman Creative, a design agency specializing in biomedical and life science marketing, was honored with two 2016 Hermes Creative Awards for its work with the MDI Biological Laboratory located in Bar Harbor, Maine.

Cushman Creative took Gold for its 2014 Annual Report titled “Breaking Through” and was recognized with a Platinum Award—the organization’s top honor—for the MDI Biological Laboratory Case Statement entitled “Catalyst for Cures.” This is the second time Cushman Creative has won an international design award for the piece. (Cushman Creative also took a Gold award for its show-stopping corporate event for Delta Airlines’ HR team titled Rockin’ for the Cure.)

Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media, and is judged by The Association of Marketing and Communication Professionals. Other top winners include Aflac, IBM, Wells Fargo, Saatchi & Saatchi NY and the Washington Post.

“We’re thrilled to be recognized for our fundraising work,” says Karan Cushman, CEO, Cushman Creative. “It can be challenging to reinvent an Annual Report year after year, but we always strive to outdo ourselves. We’re also very proud of creating a Case Statement worthy of the high-dollar donor ask it represents. The MDI Biological Laboratory is doing critical research on the chronic diseases of aging: If this award raises the visibility of that research, everyone wins.”

Perfect Models at the Bench

With a lifespan of just three weeks, tiny c.elegans enable researchers to study diseases of aging, such as Parkinson’s, in a matter of weeks instead of years.

 

“We are so fortunate to work with Karan and her talented design team at Cushman Creative,”said Jerilyn Bowers, Director of Development at Public Affairs at the MDI Biological Laboratory. “They are seamlessly integrated into our marketing and branding process and continually go above and beyond to meet our design needs.”

Breaking Through is an Annual report that celebrates the champions that make medical breakthroughs possible. It highlights the contribution of patients like Michael Westphal who are determined to raise awareness; scientists who push research farther each day; ‘super’ models like c.elegans; and the donors who enable research to continue. Breaking Through includes two patient stories paired with the insight of a scientist at the lab. The goal was to give readers a glimpse into the lives of those who are driven by the possibility of the next medical advance.

It's real. It just sounds like science fiction.

Here, light blue tissue shows new cell growth in a damaged zebrafish heart.

Catalyst for Cures is a Case Statement designed for MDI Biological Laboratory to support a $15 million campaign to expand infrastructure and secure talent for its growing regenerative medicine focus. Because it was a Leave Behind, it had to capture the imagination of its audience before they even opened the cover. From the very first word to the last, every element of the design and message is deliberately chosen to keep readers turning the page. The piece was also recognized in the prestigious 2016 Graphis Design Annual.

You can find more information about the MDI Biological Laboratory and its research in aging diseases at mdibl.org.

Special thanks to photographer, Rogier Van Bakel, copywriter, Maggie Cohn and Penmor Lithographers for their fabulous teamwork.

Founded in 2007, Cushman Creative is a branding and marketing communications firm that works exclusively with biomedical, life science and pharma brands that can improve quality of life. To see more work and learn about the firm and its services visit cushmancreative.com.

 

 

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