Branding Archives - Page 3 of 3

Web Typography Part 1: The Original Web-Safe Fonts

For years, the following web-safe fonts have remained the most reliable and consistent choices for legibility across all screens, devices and platforms.

Part Two: Creating An Annual Appeal For Your Research Institution That Resonates With Donors

Here are a few tips for making your annual appeal stand out from all the others in your mailbox today. Keep The Flame Burning by Humanizing Your Appeal Standardized annual appeals often focus on “the ask” through lengthy text and dollar amounts which quickly become uninspiring. Keep the flame burning for your organization by humanizing…

20 Marketing Tips to Help Your Biotech Brand Grow

Growing awareness and loyalty for your biotech brand means staying one step ahead of your audience and the competition. Here are 20 quick marketing tips to help you and your biotech brand keep momentum. Think Inside the Box Get inside the mind of your audience, your investors and researchers. Read what they read. Shop your…

Selling Innovation the Steve Jobs’ Way

Whether it’s a pitch to potential investors, your sales or leadership team, here are a few tips from the late master presenter Steve Jobs to help sell your latest biotech brand innovation. Inform, educate and entertain – those should be the goals for every presenter and your next biotech brand pitch according to BusinessWeek.com columnist Carmine…