By now, most biomedical institutions are regularly using digital marketing tactics like websites and eNewsletters. But Development and Communications Marketing Directors may still be experiencing resistance to broader social networking. When trying to help higher ups understand the value of social media, you need to present solid reasons for implementing an SM strategy. A compelling…

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4 marketing tactics for turning social networks into support networks.  Creating an effective social media strategy can be challenging for biomedical nonprofits that need to engage with several audiences in different ways. Focusing on Leadership Marketing tactics can help you stay on target and provide a benchmark for success. When you regularly share innovative ideas…

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3 tactics for strengthening your nonprofit’s messaging and design. Digitization has created a dramatic shift in the way information is shared. Consumers can now access unlimited information with the push of a few buttons, but they are also increasingly targeted by advertisements at every turn. This constant flurry of information is leaving many consumers feeling…

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3 reasons biomedical nonprofits should live by the marketing rule: “less is more”. The most innovative marketers are realizing that audiences crave simplified campaigns and messages that are more visual and direct. This intensifying trend is shaping up to be an enduring movement and holds true at every touch point with consumers, especially in digital…

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Linked-In Groups are one of the most convenient and useful professional development resources available today. To help you navigate, we compiled a list of the best groups in the life science, biomedical and non-profit industries. Growing your professional network is a lot easier these days thanks to LinkedIn Groups. Whether you are looking to talk…

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Agents of Change is dedicated to helping you leverage the three most important channels in digital marketing today: search, social & mobile. Here are our top takeaways from the presenters by seminar. How to Be Remarkable – @RoderickRussell • To be successful in business you have to get personal. You have to mean something to…

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As a virtual pin board of your favorite images and videos, Pinterest enables brands to share and highlight stories that inspire and encourage a loyal following. Many think of Pinterest as a place to pin ideas for weddings and home décor but more are using the online platform to promote their businesses and causes everyday.…

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