Measuring Your Biomedical Nonprofit’s Social Media Health

Key performance indicators for measuring and optimizing your social media efforts I am revisiting a great article by Jacqueline Zenn from Social Logic about how to evaluate your brand’s social media health. This is a summary of the article along with some of my own Leadership Marketing tips for effectively using social media for networking…

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Designing More Effective Email Appeals for Your Biomedical Nonprofit

Leadership Marketing strategies for generating more gifts. I recently ran across a must-read post by Mike Snusz of Nonprofit-Fundraising. In the post, Mike offers tips for improving email fundraising efforts. Many of his suggestions are especially relevant for Biomedical Nonprofits that are attempting to share their mission in addition to requesting gifts. Send Multiple Emails…

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Top Tweets from Agents Of Change Conference 2014

Agents of Change, or AOC (as it’s affectionately called) is an in-person and online conference dedicated to helping you leverage the three most important channels in digital marketing today: search, social & mobile. By understanding how your business or non-profit can utilize search (to be found), social (to engage), and mobile (to be right where…

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What are people saying about your Biomedical Nonprofit?

3 Reasons Reputation Management is Critical to Leadership Marketing. Biomedical Nonprofits spend a great deal of time trying to communicate what their institutions do. But, let’s not forget that Leadership Marketing is also about building a positive reputation with donors, the general public and other scientific institutions. Reputation Management means knowing what others are saying…

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Using Twitter to Expand Your Biomedical Nonprofit’s Fundraising Goals

5 marketing strategies for using Twitter to position your Biomedical Institution as an industry leader, spread awareness about your research, and expand critical funding for your brand. First, Why Twitter? It’s a tool that enables people to connect and maintain relationships as part of their normal everyday routine and from the convenience of their desks—or…

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Part Two: Creating an Annual Appeal for Your Biomedical Nonprofit

7 Leadership Marketing tactics that will help ensure your appeal connects with donors. You can make sure your Biomedical Nonprofit’s Annual Appeal stands out from all the others by focusing more on your brand’s expertise, industry leadership, and commitment to the greater good. Here’s how: Keep The Flame Burning By Humanizing Your Appeal Standardized Annual…

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Using Adobe Voice to Share the Story of Your Biomedical Nonprofit

3 Reasons Adobe Voice can be a Powerful Leadership Marketing Tool. Leadership Marketing means sharing your Biomedical Nonprofit’s expertise and/or mission with a broad audience. These days, that often means online. While some larger institutions can create big budget videos to engage Internet audiences, most Biomedical Nonprofits don’t have the resources to follow suit. Now…

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3 Creative Ways Biomedical Nonprofits Can Turn Passive Interest into Public Support

3 Leadership Marketing Strategies to Help Your Biomedical Nonprofit Gain Public Trust Biomedical Nonprofits are regularly challenged to translate their scientific missions into something the general public—and potential donors—can understand. Hosting community activities, lectures and other educational events can help demystify your institution’s work and turn passive interest into active support. To inspire you, here are 3 marketing…

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Win More Loyal Support: Building Relationships vs. Raising Funds

6 ways your Biomedical Nonprofit can gain supporters with Leadership Marketing. If your Biomedical Nonprofit is too focused on gaining new donors, it may be missing opportunities to create long-lasting relationships. Here are 6 Leadership Marketing tactics you can use to start conversations, foster ongoing dialogue, and win more loyal supporters. Stop Pitching, and Start…

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