Posts Tagged ‘Marketing Strategy’

Mission, Vision, and Values: Who’s on First?

Defining the elements of a meaningful health science brand To be successful in today’s competitive health science market, company leaders must define what their brand stands for, what their goals are, and how they plan to reach them. Unfortunately, common terms used during this process—purpose, mission, vision, values, etc.—do not have clear definitions that are…

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Why Print Marketing Still Matters

marketing mix

Print marketing is far from dead, but its role is changing for life science organizations. Today you can reach any audience more effectively with the right mix of print and digital. The growth of the digital world is creating intense pressure to stay relevant. If you’re like most teams, you’ve probably been feeling that urgency…

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Use design thinking to win more business and support

Thomas Watson Quote

How you can drive profits by putting people first More and more, design is at the forefront of modern business. Fortune 500 companies are making big investments in it and creating new profit opportunities by applying the mindset and process of design, known as “design thinking.” This philosophy uses the designer’s sensibility and methods to…

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Using Data to Improve Life Science Marketing

Using Data to Improve Life Science Marketing

Why data should be driving more of your life science marketing decisions Data provides insights that drive better decision-making, and Life Science marketers that know how to translate it into action are much more likely to see positive results. According to Bain & Company, companies that use data to make choices about how to operate are:…

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Visual Storytelling Makes Brands More Compelling

Nothing communicates the importance of your research faster than a visual story. By helping viewers “get it” quickly through the power of design, visual storytelling encourages connection and, ultimately, your desired response. Everyone you hope to motivate — be they researchers, donors, investors, media people or potential partners — is a human being. As such, the most effective way to…

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Brand Equity Boosts Your Bioresearch Brand’s Value

Building brand equity can seem challenging in a deadline-driven world. There’s always an urgent campaign or product launch looming. While it’s tempting to solve short-term problems now and do strategy later, the most successful companies in bioresearch — or any other market — know the value of building their brands up front. Here are five ways this work pays you back: 1. Brand…

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