Brand Insights
For Health Science Executives
Brand Insights
The Benefits of Blogging
Blogging can build relationships and bring greater attention and meaning to your biotech brand. Many biotech and healthcare organizations are behind in social media, especially blogging. Those that are embracing it are forming deeper more meaningful relationships with their audience by sharing personal stories of research and from patients, as examples. In return they are…
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5 Tips for Maintaining Your Branding System
An effective brand system supports your biotech company by maintaining a specific connection and balance to the market and social relations. Many companies have clear and powerful branding tools, yet these can be lost when a company increases in size or expands worldwide. Make sure that your branding materials are a strong and coherent reflection…
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Mobilize your biotech marketing
Smartphones are rapidly entering the hands of more medical professionals – whether it’s for appointment reminders, recording symptoms, or downloading biotech apps. Here are a couple of key points from zoomedia.com about why mobilizing your market is beneficial to you: Medical professionals around America are starting to use smartphones. Fast communication can make a world…
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4 Tips for Using Social Media for Recruitment
Taking advantage of social media for recruitment can be beneficial to your biotech company by conveying your message quickly and effectively, as well as for targeting a specific audience. It can be a very overwhelming process hiring new employees for your biotech company. The timing and finances are always factors in determining when and where…
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4 Great Ways to Place Your Printed Publication Online
Make sure your biotech company’s newsletter, annual report, or magazine is taking advantage of the opportunities online, as well as catching the attention you deserve. Many healthcare magazines these days are being placed online. And those biomedical organizations that are following suit are gaining wide-spread exposure from online audiences. As a result they enjoy higher…
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Can Your Biomedical Company Logo Help You Succeed?
When your logo represents your biotech business appropriately, you’ll gain the credibility and brand recognition you deserve. Biotech Marketing Today wrote an insightful article on the subject. Here’s my summary and additional thoughts. Your biotech company logo is the most recognizable aspect of your brand. Yet, 50% of businesses worldwide are unsuccessful within their first…
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