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Cushman Creative Receives Highest Industry Honors from Hermes Creative Awards for Its Infographics and Identity Work

Cushman Creative Receives Highest Industry Honors from Hermes Creative Awards for Its Infographics and Identity Work

By Karan Cushman, July 24, 2018


Port Clyde, Maine – Cushman Creative, a design agency specializing in biomedical and life science marketing, was honored with a 2018 Platinum Hermes Creative Award for the infographics featured in its Kelp-Beds blog. This platinum award is the organization’s top honor.

The agency also received an honorable mention for its logo identity work for the Maine Coast Fisherman’s Association.

The 2018 Hermes awards continue a tradition of international recognition for the agency’s design and marketing work.

Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media, and is judged by The Association of Marketing and Communication Professionals. Other top winners this year include Aetna, Allstate Insurance, the Associated Press, Citi, Disney, Fast Company, Johns Hopkins HealthCare, United Healthcare and UPS.

“Custom infographics are a serious commitment for any business, but well worth the effort, especially in the health sciences industry” says Karan Cushman, CEO, Cushman Creative. “There’s so much content marketing out there today that unique graphics offer one of the best ways to stand out.”

 

Why Print Marketing Still Matters

This graphic introduces a post about how to find the right marketing mix.

 

Unlike many industry blogs, Kelp-Beds was created to be an educational resource rather than a marketing channel. The objective was not to generate sales, but to cultivate a strong reputation. As part of this effort, the Cushman Creative team made a conscious decision in 2015 to stop using stock images in favor of custom visual content.

“After we published a compelling post on the power of infographics, it seemed rather obvious: ‘Why aren’t we designing infographics for ourselves, not just our clients?’” Cushman recalls.

The second award, an honorable mention for the Maine Coast Fishermen’s Association (MCFA) identity, is one the agency holds close. MCFA is a non-profit organization led by Maine’s community fishermen who are committed to creating a sustainable fishing future. Cushman is a member of a five-generation family of Maine fishermen so her commitment to see Maine fisheries remain vibrant runs deep. The logo is a symbol of both the strong independence of Maine fishermen and their united heritage they work so hard to protect. The tagline “Together, we persevere” couldn’t be more perfect.

 

MCFA Identity

Brand identity for Maine Coast Fishermen’s Association included messaging strategy, logo, tagline, logo, business system, apparel, web and brochure.

 

“Cushman Creative crafted a brand and logo that told the story of our organization. As we were working to expand and professionalize the Maine Coast Fishermen’s Association, we wanted to show how our organization connected fishermen, communities, and marine resources together and that only together could we achieve our goal of healthy marine resources and vibrant fishing communities. We are extremely proud of our logo and branding and are thrilled by Cushman Creative receiving this recognition for their work with Maine’s fishermen,” says Ben Marten, Executive Director, Maine Coast Fishermen’s Association.

Founded in 2007, Cushman Creative is a health science branding and marketing firm. To see more work and learn about the firm and its services visit cushmancreative.com.

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